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Our Story

Remember that first time... when the tips of your fingers touched the top, when you looked back and saw that you finally worked it out and then the adrenaline kicked in? We remember those times, we celebrate them and we help you to overcome that problem, linking it move by move until you get it. It’s a privilege that never gets old and a daily joy that keeps us going.

HoldBreaker is about looking up, reading the problem and going for it – even when you sometimes fall. It’s about the knowledge that, even if it takes weeks or months, you will one day be able to get it. No matter your current ability, your height or your gender – the same options are open to you. You just need to put the work in and get there.


"We believe everyone’s struggle is the same, irrespective of level"



Where did we spring from?

HoldBreaker is the brainchild of Stockholm-born and sports-mad Emine. A lust for adventure led her to Tonsai, Thailand where she discovered a climber’s paradise. She signed up with Wee’s Climbing School and the moment she got to the top of the 123 wall and looked out at the bay, she knew she had found her passion. From that first moment she dug her fingers into the rock and scaled new heights she knew her life had changed forever. Those London contracting jobs were numbered. Her path was mapped out. On her return from Thailand she soon joined a climbing centre and met her partner in life and business.

Richie is originally from Indonesia and now works alongside Emine in the development, graphics and coding side of the business and by offering his climbing skill and knowledge to her already enviable level of experience.

But perhaps it is the HoldBreaker namesake who deserves special mention. Stevo is known as Mr Hold Breaker and is renowned for his climbing prowess. He inspired this young couple to achieve their dreams and more importantly, lent his name to the venture. Without him, the business would be nameless and without direction. This legend of the climbing world truly understands the sacrifices and challenges of what we do.

No matter the level of ability, the strength of the individual or the fears they may hold, we know that climbing can instil a sense of achievement that comes from doing what you thought you couldn’t. Looking at a wall or a cliff face and “seeing” the line. Knowing that it can be done – you just need to figure out how. Empowerment doesn’t even begin to describe that feeling.


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